Why Does Client Development Coaching Work

Developing the Next Generation of Rainmakers Why does Client Development Coaching Work? Having coached over 1800 lawyers in the United States and Canada, I have a pretty good idea why coaching works and how to make it work most effectively. Over the years I coached lawyers who have since become top rainmakers in their firms. I coached lawyers who have since become top leaders in their firms.  If I coached lawyers in your firm, you may be one of those lawyers or you may have been part of a coaching group that included one of those lawyers. Why does client development coaching work? Let me begin with the prerequisite that must be in place for client development coaching to be successful. To make coaching successful the lawyers who will be in your program have to want to become more successful at attracting, retaining and expanding relationships with clients and they must be willing to be held accountable. So, if your firm has selected the lawyers who are both ambitious and open to coaching, why will coaching work? Just curious, is your firm developing the next generation of rainmakers? I practiced law for 37 years developing a national construction law practice representing some of the top highway and transportation construction contractors in the US.